Americans Believe That China is the Most Important Place… “This Man” Ran and Wooed Me Again After 5 Months

Coincides with the opening of the Shanghai store in China

Tim Cook will run again in 5 months

Impact of slow iPhone 15 sales

“Apple and the Chinese supply chain coexist”

The US Department of Justice has taken Apple to court

The first point of view on the “dominance of the illegal market”.

Apple CEO Tim Cook (second from right) meets with three CEOs of major partner companies, including BYD Chairman Wang Changfu (first from right), at Apple's headquarters in Shanghai, China, on the 20th (local in time) and discuss the supply chain. cooperation plans.. (Photo Source = Fengpai Newspaper)

Apple CEO Tim Cook visited China again after five months. The nominal reason for the visit to China is to commemorate the opening of the Jing'an branch of Asia's largest Apple store on the 21st, but there is speculation that this is a move to appease the Chinese market, which has been struggling of late. Attention is focused on whether the company can avoid the “triple trouble” of lagging far behind its rivals in generative artificial intelligence innovation, falling foul of antitrust laws in the US and Europe, and a steep decline in market share in China.

In particular, CEO Cook emphasized “supply chain collaboration,” meeting with CEOs of major partners such as BYD, China's largest electric car company. CEO Cook met with the CEOs of three of the company's partner companies, including BYD Chairman Wang Chang-fu, Lan Technology Chairman Zhou Kunfei and Changying Precision Chairman Chen Xiaoshuo at Apple's headquarters in Shanghai. China on the 20th (local time). discuss smart and environmentally friendly manufacturing, talent development achievements, etc. It is known that General Director Cook announced several times at this event. “There is no place more important in Apple's supply chain than China.” Partner companies also had time to demonstrate their products.

BYD became an Apple partner through a subsidiary in 2008. Starting with metal case development, we currently provide assembly of glass and components for various product lines such as iPhone, iPad and Apple Watch. Lan Technology has been producing glass parts for Apple products since 2006, and Changying Precision, which provides metal parts for Apple products, was selected as a partner in 2012.

On this day, according to the Chinese newspaper Fengpai, CEO Cook said in connection with the meeting with the partner company. factories are currently very high.” “For Apple products to achieve carbon neutrality in 2030, both parties will need to achieve a lot of innovation.”

CEO Cook said in an interview with this newspaper that there will be an announcement about generative artificial intelligence (AI) by the end of the year. Having recently decided to stop development of the Apple Car self-driving car, the company has again made it clear that it will focus on the generative AI business. “There is incredible potential in generative artificial intelligence,” said CEO Cook. “That is why we are now investing heavily in this area.”

Yesterday, CEO Cook announced the news of his visit to Shanghai via the Chinese social network service (SNS) Weibo. Five months have passed since my visit to China last October. CEO Cook revealed a photo with famous actor Zheng Kai from Shanghai and greeted him with “Nong Hao” which is the Shanghainese dialect of “Ni Hao”.

The Apple Store Jing'an branch, located in downtown Shanghai, opened on the 21st and is the largest store in Asia. It is the second in the world after Fifth Avenue in New York.

CEO Cook's frequent visits to China recently are due to Apple's struggles in the Chinese market. As the conflict between the US and China continues to escalate, sales of the latest model, the iPhone 15 series, have been slow due to the obsession with “patriotic consumption” in China. Accordingly, Apple has reduced the price of the iPhone 15 series more than twice this year alone.

To make matters worse, the US Department of Justice has decided to sue Apple in US federal court for violating antitrust laws. According to Bloomberg News, the US Department of Justice believes that Apple violated antitrust laws by blocking other competitors from accessing the iPhone's hardware and software capabilities. The US Justice Department has sued Apple twice in the past 14 years, but this is the first time it has questioned its illegal market dominance.

Previously, Apple was also fined 1.8 billion euros (about 2.6 trillion won) for violating antitrust laws in Europe. On the 4th, the European Commission (EC) decided to impose a fine on Apple to prevent music streaming rivals such as Spotify from offering cheap services on its platform. At the time, EU Antitrust Commissioner Margret Vestager explained: “Apple has been abusing its dominant market position to distribute music streaming apps through the App Store for 10 years.”

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