Regarding Korea… What if you started wearing a Chinese goose brooch?

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China is turning into a “goose black hole”
Korea rattled by 'gold rush' concerns

China's shortage of goods is “super emergency”.

China dominates 80% of the global market
Domestic demand is growing, including TikToker sales
Due to environmental regulations, the number of goose farms is decreasing.

The price of a goose bun doubles in half a year
The fashion industry is concerned about whether it will become the number two element.

Tuna prices increased in 2013. It was widely talked about among restaurant owners that “the Chinese people have started eating tuna”. This is because China, with a population of 1.5 billion, was a black hole that absorbed everything.

Demand from China is also playing a role in the recent rise in goose prices. As the Chinese start wearing goosebumps, domestic fashion companies are struggling. Fashion companies that began production of fills for this fall and winter (24FW) this month are in emergency mode because they can't get raw materials for fills. The price of goose has reached an unprecedented level this year, around 110 dollars per kg. Domestic fashion companies rely on Chinese products, more than 80%.

A representative of the fashion sector said: “There are many cases when even the pre-contracted goose volume is not delivered. “There's even talk of a 'second urea crisis' in the fashion industry.”

○Began to get goosebumps

This year, the price of natural pulp from China has increased significantly. According to Fashion Industry 22, Chinese goose down (80% down, 20% feather, gray standard) sells for $110 per kg. The price of down in the second half of last year was between 60 and 70 dollars per kg. But in early February, it surpassed $100, and after the Lunar New Year holiday – $110. Since then, it has risen in the $110 range. This is the first time when the price of shares exceeded 100 dollars. The price of duck has also increased. After the Lunar New Year holidays, the price reached the mid-$50s per kg and has not declined much.

There are several reasons why prices have fallen. First, when the Chinese started wearing goose, domestic demand in China grew rapidly. Below-normal temperatures in China last winter are also believed to be a factor in increased demand for goose products. The cold wave in Beijing continued until the middle of last month, and the lowest temperature remained -10 degrees Celsius.

The fact that influencers like “Wang Hong” started selling goose through Chinese social media like TikTok also had an impact. Between November and December last year, sales of goose products exploded, mainly through online channels such as social media, becoming a black hole in China. The growth of the outdoor fashion market in China is also the reason for the rapid increase in goose prices. China's outdoor fashion market, which started gaining momentum after the 2008 Beijing Olympics, has grown rapidly through several international competitions such as the Olympics and the Asian Games.

The most basic and main reason is lack of supply. In China, the consumption of expensive goose and duck meat has recently decreased, while the consumption of chicken and pork meat is increasing. As a result, the supply of goose and duck decreased. Goose duck and duck are the by-products left over from raising geese and ducks and selling their meat. Yang Ji-yong, deputy general manager of Daum & QQ, an in-house supplier, explains: “The number of Chinese farms raising geese and ducks is gradually decreasing due to changes in eating habits, as well as rising costs of labor and feed for farmers. and strengthening of environmental regulations”.

○ Will the march be extended at altitude?

Fashion companies usually buy Chinese between March and June and then ship it to garment factories to produce products. Companies that have struggled to secure quantities at high prices are considering raising refill prices. That is why there are predictions that the prices of filling will increase significantly this winter. An outdoor fashion industry official said: “Small and medium-sized companies that deal with mid- and low-priced brands are more affected than high-priced brands that have already secured a large amount of filler material.”

It is expected that the high price of goose will continue. In the short term, with the 2025 Harbin Asian Winter Games, demand in China is expected to continue to grow. It appears that in the long run it will be difficult to resolve the factors of supply reduction. China supplies 70-80% of the world.

It is predicted that the fall in prices will have a significant impact on the activities of fashion companies. The item of clothing that has the greatest impact on the profitability of fashion companies is padding. This is because the price is higher than other clothing products.

Anticipating a repeat of the declining crisis, domestic companies began to develop new materials. Down suppliers such as Daum & QQ, Shinjuwon and Pacific, as well as brand companies such as Youngone Outdoor, are looking at synthetic downs to replace natural down from a variety of perspectives.

An official from Youngone Outdoor, which operates The North Face brand, said: “The North Face has been developing and introducing one artificial filling after another, such as T-Ball and On-Ball,” he added. “Not only. Are these products superior in terms of insulation and lightness, but are they also competitively priced at a low price? “Its popularity is gradually increasing because it is high quality and easy to maintain, including washing,” he said.

Reporter John John-ri sljun@hankyung.com

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