Russia launches 'Discover Russia' brand in hopes of boosting inbound tourists – XinhuaThai

(Xinhua file photo: Winter view of the Moskva river in Moscow, capital of Russia, February 7, 2024)

Saint Petersburg, March 20, Xinhua – Russia’s Ministry of Economic Development announced on Tuesday that Russia will continue to promote tourism under the “Discover Russia” brand, which is currently being tested in foreign markets.

Director of the Office of Multilateral Economic Cooperation and Special Projects Nikita Kondretev under the Ministry It is noted that Russia attaches great importance to the development and promotion of inbound tourism. and plans to double the number of tourists to Russia in the next six years, from 8 million to 16 million.

The ministry has worked with various marzes. Determine tourism promotion strategies and platforms It uses cultural elements. creative industries and gastronomy in promoting the tourism potential of the region. With the help of social networks and modern digital devices.

Kondrettev said that the first year of work will be aimed at economically more favorable countries, such as China, India, United Arab Emirates. Saudi Arabia, Iran and Oman, with future plans to expand into the Arabian Gulf. Commonwealth of Independent States member countries and other Southeast Asian countries

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