In 12 years since its launch, Gemio has established itself as a jewelry brand appreciated by Parisians.
Gemio's 100% Made in France know-how, attention to detail, warm welcome and fair prices attract a French clientele far removed from the big brands targeting the Chinese and Korean clientele that I do.
Building on this success in France and Europe, Gemio is now turning to Japan, a country with which it has maintained close ties since its creation. To begin this new stage, the company's founders will travel to Tokyo in October for a week of meetings with journalists and key opinion leaders.
About Gémio
craftsmanship: All Gemio jewelry is made in the most beautiful workshops in France from platinum, 18-carat gold and precious stones. Gemio is the only emerging jewelry brand invited to the UFBJOP (French Union of Jewelry, Goldsmithing, Precious Stones and Pearls), the absolute reference in France and in the world of jewelry.
style: Gemio creates a variety of luxury products, from engagement rings to one-of-a-kind high-end jewelry. Whether classic or daring, all of the Maison's creations are characterized by a modern style that integrates Swiss watchmaking know-how and French jewelry making know-how. French experts believe that Gemio is currently the leader of the “Quiet Luxury” trend in the jewelry industry.
collection:
Some of the brand's already iconic collections include:
“Paris 1901”: A diamond and gold piece inspired by Parisian architecture from the beginning of the 20th century.
Retro Milano: A dazzling cross stitch pattern inspired by the magnificent Milan Cathedral.
“Everbloom”: A work inspired by the poems of French flower gardens in full bloom.
“Entaille” (released September 2023): a bold new, unisex design that lends itself to layering.
digital luxury:Since its launch in 2011, Gemio's success has been closely linked to its online presence. Even though the House has a very dynamic retail business (three stores opening in 2022), more than 50% of its sales are still made online. This gives us a unique position in the fine jewelry industry. Gemio has also been recognized by luxury industry experts as the first brand in the world to successfully use its digital presence to engage and improve the customer experience.
The story behind the birth of the brand
“Gemio was born from a love story.
When Sharif asked me to marry him, we decided to choose an engagement ring together.
Unfortunately, this moment was disappointing.
Some of the jewelry stores I visited were cold, discouraging, or just plain old-fashioned. We couldn’t relate to the brand narrative or the price of the product.
Our dream was to create a jewelry store that was rigorous in its know-how and quality, but with a warm approach. Jewelry that fits the times without being pretentious. A sincere and smiling conversation. In other words, we are a house proud of its own creations, while being able to present them in a modern way, while being close to people.
Brands like this didn't exist yet.
We started creating again. »
Pauline Regnaud, founder of Gemio
Meeting held in Tokyo on October 18
The founders of Gemio, Pauline Regnaud and Sharif Debs, will take advantage of this visit to Japan to present the house in preview on Wednesday, October 18, by inviting journalists and local celebrities.
This is a great opportunity to show you our most beautiful jewelry and to help you discover the history of the House.
The next day, Pauline Regnaud will deliver the opening speech at ad:tech tokyo 2023.
Recognized in France for her entrepreneurial and marketing experience, she will share Gemio's success story with an audience of 1,000 key opinion leaders from the Japanese marketing world.
website: https://www.gemmyo.com/
About Gémio: Attention to detail, warm welcome, bold digital technology and fair prices. Gemio's mission is to transform jewelry and watches into something relevant for the modern world. Since 2011, the Maison has explored a wide variety of styles, from engagement rings to unique fine jewelry sets. From classic reproductions to bold designs, the Maison's creations shine with modernity while respecting French jewelry know-how and Swiss watchmaking techniques. The watch is a masterpiece carefully thought out down to the smallest detail to adapt to modern lifestyles. We currently have eight stores in France and Europe (Paris 6th, Paris 17th, Lyon, Toulouse, Bordeaux, Aix-en-Provence, Brussels, Geneva) and look forward to your visit.
press contact: pr.japan@gemmyo.com